When I first saw these at http://jacquelineknits,etsy.com/ I thought "what a cute and logical idea!' When I carry fruit in my bag, its usually just got its skin to protect itself; which means it gets covered in 'purse debris' like make up, poked with bobbi pins, powder, and other random debris lurking in there. It ends up trashed and bruised and I dont want to eat it after that. These are perfect for such occasions. Who doesnt love stylish fruit? Kudos to jacquelineknits for such adorable and fruit jackets - very clever indeed!